#Automation_&_AI_SystemsAccepting work

We build thesystemsthat grow revenue

Automation, AI, marketing and the platforms they run on. Engineered as one system and measured against revenue, not traffic.

Scope: Four services
Contracts: None required
Ownership: Code + domain yours
First reply: Within 24h

Book a strategy call See the work

Personal reply, on top of the instant one
24h: Build to launch, scheduled
2-3wk: Code and domain in your name
100%: Long term contracts, plans run monthly
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#What_we_do

Four services, engaged as needed

Most engagements begin with one of these, not four. The reason all four sit under one roof is accountability: when automation, advertising and the platform are split across three vendors, no one owns the number at the end and attribution dies in the handoffs. Working with a firm that covers all four means the recommendation is not shaped by what we happen to sell.

See a build

Home services and trades
Medical, dental and aesthetics
Auto and specialty repair
Legal and professional services
Fitness, wellness and studios
Property and real estate

Automation and AI

Most businesses lose money in the gap between an enquiry landing and somebody acting on it. Whether that is a missed call at a dental practice, a form filled in at 9pm on a Sunday, or a quote request nobody followed up, the gap is the same and it is where we work. A missed call triggers a text back before the caller has put the phone down. Enquiries route themselves to whoever is free. Quotes and consultations chase themselves on day three and again on day ten, without anyone remembering to do it. Built on Twilio, your existing calendar and whatever CRM you already pay for, so nothing new has to be learned. The number that matters is hours from first contact to booked work.

Search engine optimization (SEO) and paid ads

Google and Facebook ads aimed at people already looking for what you sell, local SEO so you appear in the map results when someone nearby searches for it, and content that earns rankings you are not renting by the click. Every call and form is tagged with where it came from, so you can see which ad or search actually produced the booking. That tagging is the step most agencies skip, and skipping it is precisely why their reports lead with impressions instead of real work won.

Web design and user experience (UI/UX)

Websites and app screens built around what people actually do on them, not around what looks good in a mockup. How long the form is, what you see first, how fast it loads, and whether it works on a phone, with a keyboard, or with a screen reader. We settle arguments with completion rate rather than opinion.

Platform engineering

Customer portals, booking and dispatch, quoting tools, dashboards, and the internal software that finally retires the spreadsheet nobody trusts. Real code, a real database, deployed to accounts registered in your name. You could fire us tomorrow and keep every part of it.

Response time

Response speed determines who wins the work

Two findings, replicated consistently across two decades of sales research. Neither depends on any particular technology. Both describe what happens to an enquiry while it waits.

42 hours

is the average time a company takes to respond to an inbound lead, measured across 2,241 US businesses.

Oldroyd, McElheran and Elkington, Harvard Business Review, 2011

21x

more likely a lead is to qualify when it is contacted within five minutes rather than thirty.

Dr James Oldroyd, MIT and InsideSales Lead Response Management study

Read together, the two figures describe a structural problem. The window that determines the outcome closes within roughly five minutes. The average organisation responds in under two days. Most enquiries are lost in that interval, and because nothing records the loss, it never appears in a report.

Closing that interval is an operational problem rather than a technological one. It requires a system that responds within seconds at any hour, applies the same process every time, and records when it did so. Staffing cannot deliver that consistently, and neither can a chatbot positioned as a substitute for one.

Our service level commitment

Every enquiry gets a reply in under ninety seconds, day or night. You get the dashboard showing every response time we recorded, not a summary at the end of the month. If we miss the target in any month, that month is free.

The commitment is offered because the response is automated and every timestamp is recorded server side, on a clock we do not set. A missed target indicates a fault in the system, and identifying it matters more than invoicing for the month it occurred in.

Selected work

Two kinds of build

Most studios sell pages. The reason both of these sit on one page is that a site which captures an enquiry and a system which answers it are the same job, and splitting them across two vendors is how the enquiry gets lost.

Website

Rodrigo Masonry and Landscaping

A masonry business with no website, live in one week

// The problem

Thirty years of finished stonework and nothing online to show it. Customers found him by word of mouth or not at all, and there was nowhere to send anyone who asked to see previous work.

// What we built

A server rendered site built around the photographs, with a quote form that writes straight to a database so nothing depends on an inbox. Every image was shot on his own job sites. No stock photography anywhere.

Live in one week
0.37s median server response
41KB on first load

View the live site

Automation

Relay

The enquiry answered before the visitor closes the tab

// The problem

A surgeon is in a procedure. A mason is in a trench. A studio owner is with a client. So the enquiry waits. The average business takes 42 hours to reply, and by then that person has booked with whoever answered first. The work was not lost on price, it was lost on silence.

// What we built

A system that answers instead. The server stamps the second an enquiry lands, replies in the owner's own words, and stamps the second that reply left. The gap between those two timestamps is the product. Quotes then chase themselves on day three and day ten, and stop the moment the customer replies.

421ms measured reply
90 second target
Follow ups run themselves

Open the live dashboard

What you buy

One build, then only what you need

The build is a one time fee and the result is yours outright. After that there are three monthly plans, engaged separately. Most clients take one. Nothing is bundled to inflate a total, and nothing runs on an annual contract.

// One time

The build

The website, the web app, or the internal tool. Designed, written, built and launched on hosting registered in your name.

Design and copy, not a template with your logo dropped in
Server rendered pages, built for search and for speed
Enquiry forms writing to a real database
Analytics and conversion tracking wired at launch
Code and domain in your name, transferred on request

Relay

Lead response

The automation. Every enquiry answered within ninety seconds, day or night, in your own words, with the follow up ladder running itself.

Instant reply by text and email, around the clock
Owner alerted the moment a lead lands
Follow ups on day three and day ten, cancelled the moment they reply
Live dashboard showing every recorded response time
Missed target in any month and that month is free

Growth

Marketing

The demand side. Paid search and paid social aimed at intent that already exists, local SEO so you appear when someone nearby searches for what you do, and content that earns rankings you are not renting by the click.

Google Ads and Meta Ads, built and managed against booked work
Local SEO and Google Business Profile, so you show in the map pack
Landing pages for individual services and towns
Content and on page work that earns rankings rather than renting them
Call and form tracking tagged to the ad or search that produced it
Monthly report in jobs and revenue, never in impressions

Care

Keep it working

The unglamorous half. Hosting, updates, monitoring and the small changes every business needs, so nothing quietly breaks six months after launch.

Hosting, SSL and daily backups
Security patching and dependency updates
Uptime and performance monitoring with alerts
Small content and photo changes each month
Priority on anything broken

Every plan runs month to month. No annual contract, no notice period, and the build is yours whether you continue or not.

Performance is a revenue line, not an IT metric

Most sites lose the visit before the page finishes loading. These are the numbers that decide it.

Measured on the Rodrigo build

0.37s: Server response, median of five requests
41KB: Delivered on the first request
100%: Of page content in the initial HTML, before any script runs

Industry research

53%

of mobile visits are abandoned when a page takes longer than three seconds to load.

Google and SOASTA

32%

higher chance a visitor bounces when load time goes from one second to three.

Think with Google

How we work

Infrastructure first, interface second

Audit, design, deploy, optimize. The same release cycle every time, so nothing about your site ships on a guess.

Engineered, not assembled

How an engagement runs

Diagnose

We start with what your traffic actually does. Where visitors arrive from, what they search for, where they drop off, and what one new customer is actually worth to you.

Specify

Structure, copy and interface agreed and prototyped before any code ships. You sign off on the real screens, not a description of them.

Ship

Production code, not a staging toy. Database, forms, analytics, search structure and performance budgets all land in the same release.

Tune

Launch is where the work starts. Enquiries, sources and spend report from day one, and the monthly plan turns that into the next release, the next campaign and the next thing to fix.

The baseline every build starts from

Every Aptivane build starts from the same engineering baseline. Pages are server rendered, every form is backed by a real database, search structure and tracking are wired in during the build rather than bolted on afterwards, and performance is held to a budget before launch instead of audited once it is too late to fix.

Scope, price and timeline are agreed in writing before the first line of code, and the price does not move unless you change what you asked for. The site ships to a domain and a repository in your name, so nothing about your business is locked behind us.

What clients ask before signing

What does it cost?

It depends on how many pages and how much has to be built rather than assembled. You get a flat number in writing before any work starts. No hourly billing, no change order surprises.

How long does it take?

Two to three weeks from kickoff is what we schedule, and it is written into the quote. The Rodrigo Masonry build went live in one week because he had his photos ready and answered questions the same day. Delays are almost always waiting on content, not code.

Do I own everything when it is done?

Yes. The site goes live on a domain in your name and the code is yours. Advertising is set up the same way: the Google and Meta accounts are opened in your business name with your own card on file, and we are granted manager access rather than owning them. If you ever move on, you revoke our access and keep the accounts, the spend history and the conversion data. Nothing has to be rebuilt and nothing is held hostage.

How quickly can the text replies go live?

Email replies work from day one. Text messaging needs a carrier registration in your business name, which every US carrier now requires before any business can send automated texts. We file it for you using your EIN and registered legal name. Approval usually takes a few days. Until it clears, replies go out by email, and text switches on automatically the moment it does, at no extra cost.

How do you show whether it actually worked?

Every enquiry is stored with the source that produced it, so the report is booked work against spend rather than impressions and clicks. If a channel is not paying for itself, that shows up early enough to stop it.

Can you build software, or only websites?

Software, and it is not a sideline. Internal tools, customer portals, booking and quoting systems, dashboards, and the automation that connects them. Relay, the lead response system on this page, is our own product and runs on live client traffic. If a process in your business currently runs on spreadsheets and people remembering to do things, that is the kind of engagement we take on.

I already have a website. Is it worth redoing?

Sometimes not. If the bones are fine and the problem is copy, search or tracking, that is a smaller and cheaper job, and the call will tell you which one you are looking at.

What happens after launch?

Most clients continue on a monthly plan, and there are two. Growth covers campaigns, content and reporting, so the site keeps producing work instead of sitting there. Care covers hosting, updates, monitoring and small changes, so nothing quietly breaks six months later. Both run month to month with no annual contract, and the build itself is yours either way.

Book a strategy call

Thirty minutes, no pitch deck. You describe the business, and you leave knowing what needs building, what it should cost, and what to do first.

Rather just call or email?

(475) 204-9208 Kevinpin02@icloud.com